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Market Research Program Manager

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Employer Provided Salary: 99,800-131,000 Annually

The Opportunity
MassMutual is looking for a highly skilled and adaptable professional to support Producer Research and Advocacy. Marketing & Brand's goal is to drive best in class marketing strategy and execution while creating exceptional customer experiences and growth for our customers, partners, and our communities. To support the strategy and execution of this goal, we need to measure, monitor and respond to the needs of our producers - whether they are working directly with consumers as affiliated advisors through MassMutual Financial Advisors (MMFA) or as unaffiliated advisors and brokers through MassMutual Strategic Distributors (MMSD). As a Market Research Program Manager, you will be responsible for running day to day operations for existing strategic relationship survey programs and related analytics, and for recommending ongoing improvements to these programs, including expansion to new audiences and/or channels when appropriate. Delivering a stellar experience for our producers is foundational to the ability of MassMutual to drive toward sales and growth goals.
The Team
This role is part of the Marketing Strategy and Planning team under Marketing & Brand (M&B) and will work closely with cross functional partners. The team works on strategic marketing initiatives, and this role will also support this work. You will be expected to partner closely with research teams inside and outside of M&B to influence and incorporate best practices, and with business leads to ensure programs are measuring baseline and progress against current business priorities.
The Impact:
As a Market Research Program Manager, you will:

Enable data-driven strategic planning and decision making across key areas of the producer experience, including field operations, product, service operations, and new business processing/underwriting.
Partner in the continuous evolution of existing measurement programs, including Net Promoter Score (NPS), and development of new programs.
Build and maintain strong relationships with data analytics (within M&B), research teams across the organization and business partners.
Prepare presentations for senior leadership, with opportunity to deliver results to senior leadership over time.

What your days and weeks will include.

Manage day to day vendor relationship(s) including coordination of data file transfers, dashboard updates, survey programming and overall relationship contact.
Partner in the creation and execution of analytic and reporting plans, identifying drivers and barriers to producer satisfaction.
Prepare functional deep dive reporting and executive topline reporting.
Partner with functional areas such as Product, Finance, Underwriting, Service Operations to map their strategic roadmaps and initiatives to measurement and progress.
Collaborate with consumer research and transactional survey programs to develop a holistic view of producer and consumer experience drivers, identify and execute related research and analysis.
Partner with Field Communications to deliver target messaging and drive producer engagement with feedback surveys through relevant channels such as intranet, email newsletters, committee meetings; encouraging participation as well as sharing findings and next steps to contribute toward collaborative relationship.
Work on various projects to support marketing strategy and operations.

The Minimum Qualifications

Bachelor's degree required.
5+ years of experience in market research/insights/strategy/advocacy.
3+ years of experience designing and executing quantitative research projects, such as: Net Promoter Score (NPS), customer/employee satisfaction, attitude and usage, concept testing.
3+ years of research experience with the ability to lead basic research end-to-end from translating business needs into research objectives, designing measurement instruments, sampling plans, user acceptance testing, field management, data cleaning, analysis and synthesis of results into actionable insights.

The Ideal Qualifications:

B2B and financial services industry experience.
Experience in connecting business strategy with research design, analysis and reporting.
Excellent communication skills, both written and verbal.
Strong Business Acumen, and an understanding of the dynamics of Insurance and financial services.
Ability to partner cross functionally across the enterprise while building relationship, in alignment with a shared marketing services organization to build and execute on business objectives.
An appreciation for the data-driven measurement aspect of growth-driven brands and marketing teams.
Ability to prioritize complex and competing demands while flexing and adapting to evolving environment
Process and detail-oriented with the ability to think holistically and strategically about a business
Intellectual curiosity to continue learning
Ability to think strategically and provide thought leadership while balancing execution-oriented, proactive, creative and innovative thinking.
Experience designing and executing research & analytics projects using advanced techniques such as: product optimization (conjoint, discrete choice, etc.), segmentation, journey mapping (path to purchase/sale), driver modeling.
Experience designing and executing qualitative research projects (e.g., 1:1 interviews, focus groups, online boards).

What to Expect as Part of MassMutual and the Team

Regular meetings with the Marketing Strategy and Planning team
Focused one-on-one meetings with your manager
Access to mentorship opportunities
Networking opportunities including access to Asian, Hispanic/Latinx, African American, women, LGBTQ, veteran and disability-focused Business Resource Groups
Access to learning content on Degreed and other informational platforms
Your ethics and integrity will be valued by a company with a strong and stable ethical business industry leading pay and benefits

#LI-RS1
MassMutual is an Equal Employment Opportunity employer Minority/Female/Sexual Orientation/Gender Identity/Individual with Disability/Protected Veteran. We welcome all persons to apply. Note: Veterans are welcome to apply, regardless of their discharge status.
If you need an accommodation to complete the application process, please contact us and share the specifics of the assistance you need.
Salary Range: $99,800.00-$131,000.00

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Alex Mark

Director of Migration Technology

SYNERGISTIC INNOVATION

Making finance fun, agile and innovative

To Alex Mark, ‘synergy’ isn’t a buzzword. It’s what he works to optimize as MassMutual’s director of migration technology. Whether it’s sunsetting a legacy company platform or transitioning from another organization’s tech stack through a merger or acquisition, he aims to make these shifts as synergistic as possible. Mark, who has a background in both tech and finance, said, “What makes MassMutual different in fintech is that it gives you a place to innovate.” He added, “Our agile mindset allows us to quickly pivot in the industry. The way we look at finance is fun, agile and innovative.”

The culture here is great, especially if you’re a dev or into tech — there are tons of growth resources available to you. MassMutual does a great job of serving customers while also encouraging employees to think outside the box and innovate.

Asieh Ahani

Head of Data Analytics

Personal Growth

Observing trends and solving problems

Asieh Ahani leads the data analytics team at MassMutual. Her team is constantly observing the latest industry trends so they can solve problems at scale and track the impact on the organization. Her team, she said, “is empowered to harness technology to drive data-driven decision-making.” When it comes to what sets MassMutual apart, Ahani said her team and the company overall value iterative progress for self-improvement on professional growth, wellness and work-life balance.

I joined MassMutual because the type of projects my team was working on were very interesting and aligned with my interests and expertise in leveraging data science. I stayed because I had a great career path here.

Kymberly Terry

Digital Team Lead

Diversity, Equity & Inclusion

Supporting colleagues and celebrating wins

As a digital team lead at MassMutual, Kymberly Terry knows the value of creating strong cross-functional connections in a product team. One of the best experiences with that she had, she said, was the rotating DEI discussion groups that were intentionally made up of people from different teams and weren’t led by managers. “A scrum expert could be having a conversation with a product manager from a different team. It was another way to support your colleagues and celebrate their wins and to know where they might be having challenges,” she said. “It was also a catalyst for equity.”

One of the things that I appreciate the most about being a part of my team is really the inclusive culture. It's ingrained in every aspect of not only the work that we do, but also the way we interact with each other.

What are MassMutual Perks + Benefits

MassMutual Benefits Overview

At MassMutual, employees have the opportunity to earn a competitive salary and bonus, enroll in an
array of benefits, and participate in programs and services that support healthy lifestyles, assist them
in building financial security for themselves and their families and help them live well-balanced lives.

Culture

Volunteer in local community

Every action supporting a common cause is meaningful, and our employees make a difference in their own communities through our Matching Gift, Matching Time and Volunteer Time Off Programs.

Partners with nonprofits

Every year, MassMutual and the MassMutual Foundation invest more than $20 million focused on advancing economic opportunity. https://www.massmutual.com/about-us/corporate-responsibility/foundation

Open door policy

OKR operational model

Team based strategic planning

Open office floor plan

Employee resource groups

Employee-led culture committees

Hybrid work model

In-person all-hands meetings

Employees can either attend the in-person all-hands meeting, watch live via Zoom, or watch the recording. All employees are invited to submit questions.

Employee awards

Flexible work schedule

Flexible work arrangements, including telecommuting, are available in many departments across the company.

Remote work program

In addition to two remote days per week, MassMutual offers employees four full remote weeks of their choice per year.

Diversity

Documented equal pay policy

Dedicated diversity and inclusion staff

Highly diverse management team

More than half of our Board of Directors are comprised of women and people of color, making it one of the most diverse groups in the industry.

Mandated unconscious bias training

Diversity manifesto

Diversity employee resource groups

Hiring practices that promote diversity

Diversity recruitment program

Health Insurance + Wellness

Flexible Spending Account (FSA)

A health care flexible spending account (FSA) allows employees to save money on a before-tax basis for eligible medical, dental and vision expenses, subject to IRS limits.

Disability insurance

For details on short term and long term disability insurance please visit https://www.massmutual.com/-/media/files/employee_benefits.pdf

Dental insurance

Basic Dental covers preventive and basic restorative care; Major Dental covers all that Basic covers, plus restorations and orthodontia (limits apply).

Vision insurance

Health insurance

To learn more about our Health and Welfare Benefits please visit: https://www.massmutual.com/-/media/files/employee_benefits.pdf

Life insurance

For more information about our Life Insurance Benefits please visit: https://www.massmutual.com/-/media/files/employee_benefits.pdf

Pet insurance

Wellness programs

Team workouts

Mental health benefits

Transgender health care benefits

Wellness days

Abortion travel benefits

Our general medical travel benefit covers abortion-related travel.

Financial & Retirement

401(K)

In addition to our 401(k), MassMutual a cash balance plan that provides an account-based pension benefit based on accruals of pay credits and interest credits.

401(K) matching

Performance bonus

Charitable contribution matching

Every action supporting a common cause is meaningful, and our employees make a difference in their own communities through our Matching Gift and Matching Time Programs.

Pay transparency

Child Care & Parental Leave

Childcare benefits

Dependent care flexible spending account to allow you to set aside before tax dollars to pay for certain eligible child care expenses.

Generous parental leave

Leave for birth mothers of 18 weeks of fully paid leave. Non-birth mothers, fathers and adoptive parents eight weeks of fully paid parental leave.

Family medical leave

Caregiver leave: Up to two weeks paid leave to care for a loved one. Bereavement Leave: 15 days of paid time off to grieve the loss of a loved one with the employee defining who the loved one is.

Adoption Assistance

Company sponsored family events

MassMutual offers many opportunities for family events, from group volunteer experiences and chances to attend Red Sox games to business resource group-sponsored outings like annual pride parades.

Fertility benefits

Vacation + Time Off

Generous PTO

Paid holidays: 9 fixed and 1 floating. Vacation: starts at 19 vacation and personal days per calendar year, with increases at 5-year service intervals.

Paid volunteer time

Three days of paid time off is available to employees annually to give back to their communities, by sharing their time and talent with a cause close to their heart.

Paid holidays

Paid sick days

Occasional illness: up to 5 days per calendar year.

Flexible time off

Floating holidays

Bereavement leave benefits

Hardship benefits

320 hours of caregiver leave to take of loved ones when it matters most.

Office Perks

Commuter benefits

Free daily meals

Free snacks and drinks

Some meals provided

Onsite office parking

Recreational clubs

Relocation assistance

Fitness stipend

Home-office stipend for remote employees

MassMutual's wellness wallet is a stipend available to all employees, and can be used for myriad wellness-related purchases, including home-office purchases.

Meditation space

Mother's room

Onsite gym

Professional Development

Job training & conferences

Tuition reimbursement

Lunch and learns

Promote from within

Mentorship program

Continuing education stipend

Continuing education available during work hours

Online course subscriptions available