Director of Copy

Job Description:
The Director of Copy is responsible for the story, voice, tone and personality of the company through written words. Reporting up to the VP of Brand and Creative, this person will seek to create impactful copy for websites, blogs, emails, and social media that resonates with tech/B2B buyers and B2C technical learners. They will analyze and optimize copy performance using data insights, ensuring alignment with business goals. They understand our audience segments across B2B and B2C and personalize how to speak to them.
Who you're committed to being:

• You are passionate about brand building and creative storytelling.
• You are driven by collaboration, not ego.
• You are detail and process oriented.
• You understand data and can turn insights into actionable creative solutions.
• When communicating you are self-aware, insightful, and proactive.

What you'll do:

• Drive a consumer-centric (B2C, B2B, Public Sector) approach to copywriting across all stages, from strategy and planning through concepting and final production.
• Gain a deep understanding of key customer segments and goals to develop copy that aligns with each segment's mindset, psychographic, and behavioral attributes.
• Collaborate with Marketing strategic leaders and direct the copywriting team and external partners on strategy and deliverables for all omni-channel campaigns, including display, social, affiliate, email, online video, blog, landing pages, PR, sales, and events.
• Define and maintain brand guidelines for Pluralsight's tone and voice, ensuring they support the brand positioning and are consistently documented, communicated, and adhered to.
• Collaborate with Digital Experience, Media, and Testing & Optimization teams to develop strategic and personalized copy that enhances the user experience and drives site conversion rates.
• Collaborate with Product Marketing to develop sales enablement assets to support B2B and Public Sector Sales teams
• Coordinate with analytics, digital marketing, and media teams to test and optimize copy, including SEO and search results.

Experience you'll bring:

• Experience in developing customer-centric experiences.
• Demonstrated proficiency in building dynamic campaigns and programs.
• Understanding of marketing across multiple channels (digital, field, events, PR, web, sales) and experience driving a unified vision across those channels.
• An understanding of branding from the voice and tone perspective.

Requirements:

• 10+ years experience in copywriting, copyediting, direct response performance creative, and copy leadership.

Travel Requirements
While Pluralsight operates under a remote and hybrid work model, we believe that in-person connection and collaboration are important. Recurring travel to our HQ in Utah may be required depending on the role and team member location.
Why you'll love working here:

• We're remote- and hybrid-friendly
• We're mission driven and guided by our culture pillars
• We have a strong commitment to diversity and belonging
• We cultivate a culture of trust, autonomy, and collaboration
• We're lifelong learners and champion team member growth and advancement
• We've got you covered - team member benefits include competitive compensation packages, medical coverage, unlimited PTO and Summer Fridays, wellness reimbursements, Pluralsight subscription, professional development funds and more.

About us:
We're Pluralsight, the technology workforce development company that helps teams build better by knowing more and working better together. Using our Skills, Flow, and Cloud products, teams can develop critical skills, improve processes and gain data-driven insights.
Learning and development are at the core of who we are. We're out to help every technologist build better, and we're looking for curious, talented people to help us inspire and empower the tech workforce to achieve their goals. Our culture of autonomy, continuous learning, and collaboration creates an environment for growth and empowers us to drive impact through innovation.
Physical and Mental Requirements
Work is performed in an office (or home office) environment and requires the ability to operate office equipment and keyboards. Sedentary work. Repetitive work. Ability to perform tasks related to documentation, data analysis, transcription and extensive content analysis. Learn new tasks, remember processes, complete tasks independently, and make timely decisions in the context of a workflow.
EEOC Statement
Bring yourself. Pluralsight is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, age or protected veteran status. Pluralsight will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please visit the bottom of our website to learn how to request an accommodation.
For more information on Pluralsight's commitment to building a more diverse and inclusive workforce, please review our most recent Diversity, Equity, Inclusion and Belonging report here.
The annual US base salary range for this role is $135,700 - $167,600 USD. Pluralsight's pay ranges vary based on work location. Talent Acquisition can share more detail during the hiring process when applicable. Each candidate's compensation offer will be based on multiple factors including, but not limited to, geography, experience, skills, job duties, and business need, among other things. In addition to the base salary and variable, this role may also be eligible for benefits and bonuses.
Applications must be submitted within 90 days after the initial posting date to be considered.
#LI-remote
#LI-AS1