Merge Storytelling and Technology
We bring together the minds and passions of creative pioneers, tech innovators, and data explorers to help ambitious clients solve business challenges and rise to the top. MERGE has enduring client partnerships with American Express, T-Mobile, LG, Subway, Kate Spade NY, Coach, The North Face, Meta, Adobe, BlueCross BlueShield, Abbott, Astellas, Supernus, CSL, GE Healthcare, Broward Health, Indiana University Health, Nationwide, and Morgan Stanley. With offices in Atlanta, Boston, Chicago, Denver, Kansas City, Montreal, New York City and Los Angeles. MERGE uses a talent-to-task process that enables clients to think higher and feel deeper about their customers.
Promote Health, Wellness & Happiness
We are committed to promoting health, wellness and happiness in the world by partnering with purpose-driven clients in purpose-driven industries in healthcare, life science, and consumer products. Our deep vertical expertise and category insights stem from decade-long partnerships with our top clients.
Emerge to the Top of Your Career
At MERGE, we strive to create a superior work experience where talented and ambitious people grow. An experience that encourages people to think higher and feel deeper. An experience where people engage their minds and hearts to do the best work of their careers.
As our Manager Analytics, you will…
Be the driving force behind data-driven decisions, providing comprehensive marketing analytics support across diverse client accounts. You’ll partner with clients to identify key performance indicators (KPIs) aligned with their business goals and design strategic measurement and testing plans to ensure success. Leveraging your expertise, you’ll evaluate and recommend top-tier measurement tools and partners, enabling clients to optimize their marketing strategies and achieve impactful results.
Be Accountable and Responsible
- Implementing and testing tracking infrastructure prior to campaign launch, including tracking tag generation from website analytics systems (e.g., Google/Adobe Analytics) and/or ad serving systems (e.g., DCM)
- Aggregating data from various sources (including but not limited to; site analytics, third-party ad servers, social listening platforms, call center data, CRM, etc.) into integrated report templates or dashboards
- Providing quality assurance of data throughput throughout the life of a campaign, including ongoing tracking, maintenance, and issue resolution with regard to measurement framework while programs are in the market
- Drawing insights from campaign data and making actionable recommendations for improvement; presenting findings to internal teams and/or clients
- Developing and maintaining relationships with key partners in the data, measurement, and analytics space
- Providing accurate and timely review of junior staff work products as needed
These are the qualifications we’re looking for
- 4+ years of experience as a hands-on marketing analyst
- Intermediate level proficiency of web site analytics packages (Google, Adobe), online ad serving systems (DCM, The TradeDesk)
- Intermediate level proficiency in Microsoft Excel and pivot tables
- Detail-oriented and well-organized
- Strong qualitative and quantitative skills
- Strong communication skills (written & verbal)
- Ability to manage timelines and multitask across a variety of projects
- Ability to work independently as well as part of a team
#LI-NT1
#LI-HYBRID
At MERGE, we’re committed to fostering an environment where our team members can thrive in both their careers and personal lives, ensuring they feel supported and empowered to succeed.
MERGE believes in transparency and equity. In accordance with state regulations, we’re proud to include salary ranges in our job postings to ensure fair compensation practices.
The salary range for this role is $100,000 - $112,000, based on the individual’s skills, experience, qualifications, location, and other relevant factors. The salary pay range is subject to change and may be modified at any time.
MERGE is proud to invest in benefits that include meaningful Medical, Dental, Vision, Life Insurance, 410K, Lifestyle Spending Account, Employer Paid Life & Disability Insurance, Flexible Time off & Holidays plus many other benefits and rewards.
Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States.
And here’s how we live our values at MERGE
- Ability. Mastering our craft
- Agility. Delivering with a growth mindset
- Humility. Collaborating for shared success
MERGE is proud to be an Equal Opportunity Employer
MERGE welcomes and celebrates diversity regardless of race, religion, color, national origin, gender, sexual orientation, veteran status or people with abilities. We believe that the more diverse we are, the more creative our work will be!
Top Skills
What We Do
We are an award winning marketing services firm that merges storytelling and technology to bring health, wealth and happiness to the world. Here, the potential is limitless. People come to MERGE looking for a new way; for ideas and solutions that will make an impact. Our name reflects our belief that a collaborative approach across all disciplines leads to better results. With offices in Chicago, Boston, Atlanta, New York City, Orange County, CA, Kansas City, and Canada, we continuously seek and make new connections through creative and technology. We’re here for the strivers–those who are ambitious and want to emerge to the top.
