Marketing Specialist

Sungage Financial has revolutionized the residential solar industry by offering a consumer-friendly approach to going solar. We need your help to create an even better experience for our customers and get more people going solar than ever before. We are looking for a Marketing Specialist in our downtown Boston office. The Marketing Specialist executes the marketing strategies that drive awareness and preference for the Sungage brand within the solar community. This role acts as a champion of the brand, ensuring that all external and internal communications support and reinforce the Sungage brand personality. It involves collaboration with the Brand Marketing Manager, Sr. Product Marketing Manager, Sales, Partner Success (PSM), Customer Support, Operations and Business Insights teams and reports to the Director of Marketing.

In order to be highly effective, the Marketing Specialist will need extensive knowledge of Sungage’s product, target audiences, competitive landscape, available marketing communication channels, the creative development process, and possess excellent project management and communications skills. The Marketing Specialist is responsible for developing and managing tools, content, and resources that drive revenue along with the rest of the marketing team. 

Responsibilities:

Administrative and project management skills (60%):

• Manage the resourcing and fulfillment of branded SWAG merchandise
• Propose and execute content for social media 
• Assist Brand Manager with the maintenance of the database of marketing assets and ensure they are current and accurate 
• Provide new hire onboarding assistance (business cards, headshots, account transition emails)
• Process the payment of invoices and follow up on accounts receivable issues
• Maintain competitive claims database
• Support the development of market research to optimize learning or build claim substantiation
• Report on responsiveness tracking for social and email campaigns

Design and campaign management skills (20%):

• Assist in the creation of sales enablement tools, such as collateral, presentations, videos, case studies, website, digital advertising, marketing emails and landing pages
• Design and deploy multi-channel marketing campaigns, that include email, in-app pop-ups, SMS messages, organic social media
• Oversee the ideation and selection of branded SWAG 
• Consult on other brand visualization opportunities such as work environment, holiday gifting, trade show presence, etc. 
• Provide creative direction to freelance design work 

Writing and communication skills (20%):

• Produce relevant content that engages and drives response among our channel partners – blogs, newsletters, price change emails, infographics, videos, webinars, social media, website, and other interactive content
• Participate in the development of training materials in collaboration with key internal stakeholders including sales leadership, product and customer service leaders
• Develop internal process documentation as needed
• Prepare and present marketing workflow status updates and online recaps
• Manage our brand’s professional reputation through platforms like Trustpilot, Google, Yelp, EnergySage and Better Business Bureau by responding to exceedingly high praise or criticism in online reviews in a timely and professional manner 

Requirements:

• 1-3 years of marketing experience in a dynamic, fast-paced marketing environment where innovation and agility are highly valued 
• Excellent writing skills (a writing sample will be required)
• Knowledge of InDesign, Illustrator and Photoshop, Adobe Express preferred
• Strong presentation, facilitation, and interpersonal skills; comfortable in front of large, senior groups
• Exceptional critical thinking and project management skills; ability to prioritize and balance multiple, ongoing projects, organized and detail-oriented
• Solid quantitative/analytical skills and strong attention to detail
• Experience with Salesforce and marketing automation platforms
• Must be collaborative, comfortable in a start-up environment, and able to adapt as expectations and responsibilities evolve
• Interest in solar and/or working for a mission-driven company
• Bachelor’s degree in business or marketing or commensurate experience
• Previous solar experience a plus
• COVID-19 Vaccinated

Sungage Financial is an affirmative action-equal opportunity employer. We believe diversity and inclusion are essential to living our values, achieving our business goals and building a stronger company. We welcome applications from all qualified individuals regardless of race, color, national origin, gender, sexual orientation, age, religion, physical or mental disability, marital status, veteran status, or other factors protected by law.

The Company

Sungage Financial is shaping the residential solar industry by bringing reliable and flexible financing solutions to the market. While the cost of a solar energy system has dropped dramatically over the past decade, financing has been the catalyst that has allowed more and more homeowners to go solar. Through our offering, Sungage enables solar installers to build strong and resilient businesses while helping families save money and live more sustainably.

Sungage is an environment of rapid change and constant growth. The key ingredients to our success are exceptional service and innovative technology and the amazing team that makes it all happen. The Company has offices in downtown Boston and Oakland. We offer a number of employee benefits, including stock options, 401k with matching, substantial paid time off, health coverage, health savings accounts, and commuter benefits.