Demand Generation Manager

What You’ll Do 

As the Enterprise Demand Generation Manager, you will play a pivotal role in developing and executing targeted marketing programs for NetDocuments' enterprise accounts. You will collaborate with sales, marketing, and customer success teams to design personalized, multi-channel lead generation and account-based campaigns that drive engagement, pipeline growth, and revenue from high-value accounts.  

This position offers a unique opportunity to make a significant impact by collaborating with cross-functional teams and driving innovation in our marketing efforts. 

You will: 

• Develop and execute tailored Account-Based Marketing (ABM) strategies for NetDocuments' largest prospect accounts.  
• Partner with sales teams to identify target accounts, create account plans, and align marketing efforts with sales objectives.  
• Design and deliver multi-channel campaigns (email, content, social, events, direct mail, etc.) that engage key personas within target accounts.  
• Build and manage personalized campaigns for strategic accounts, leveraging marketing automation tools (e.g., Marketo) and CRM (e.g., Salesforce).  
• Collaborate with content teams to develop account-specific assets, including case studies, whitepapers, and executive briefs.  
• Monitor and optimize campaigns to maximize engagement, lead generation, and pipeline creation.  
• Serve as the primary marketing liaison for enterprise account sales teams, ensuring alignment on goals, messaging, and outreach efforts.  
• Work with aftermarket and customer success teams to identify upsell and cross-sell opportunities within existing accounts.  
• Facilitate regular ABM meetings to review progress, share insights, and refine strategies.  
• Track and measure the performance of ABM campaigns, providing insights into engagement, pipeline contribution, and ROI.  
• Create account-level reports and dashboards to share progress and recommendations with internal stakeholders.  
• Use data to continuously refine ABM strategies and drive decision-making.  
• Leverage marketing and ABM tools (e.g., Demandbase, 6sense, or LinkedIn) to deliver targeted campaigns and gather insights.  
• Ensure seamless integration of ABM efforts with the broader marketing and sales tech stack. 

What You’ll Need to be Successful 

• 5+ years of experience in B2B demand generation, ABM, or a similar role.  
• Proven track record of driving engagement and revenue through ABM strategies for enterprise or strategic accounts.  
• Strong understanding of marketing and sales alignment in an ABM framework.  
• Proficiency with marketing automation platforms (Marketo preferred) and CRM systems (Salesforce required).  
• Experience with implementing and using ABM tools such as Demandbase, 6sense, or similar platforms.  
• Exceptional project management skills and ability to manage multiple campaigns simultaneously.  
• Analytical mindset with expertise in campaign performance tracking and reporting. 

What Will Make You Stand Out  

• Experience marketing to legal, professional services, or SaaS industries.  
• Familiarity with content personalization and dynamic content strategies.  
• Strong interpersonal and communication skills, with a collaborative approach 

What You’ll Love About NetDocuments 

• The people! 
• 90% healthcare premiums company covered 
• HSA company contribution 
• 401K match at 4% with immediate vesting 
• Flexible PTO (typically 3 to 4 weeks a year) 
• 10 paid holidays 
• Monthly contributions for life activities & wellness 
• Access to LinkedIn learning with monthly dedicated time to explore 

Compensation Transparency 

The compensation range for this position is: $125,300.00-$145,000.00 

The posted cash compensation for this position includes base salary and variable if applicable. Some roles may qualify for overtime pay. Individual compensation packages are determined based on various factors specific to each candidate, such as career level, skills, experience, geographic location, qualifications, and other job-related considerations