Digital Marketing Manager

Digital & Account Based Marketing Manager

Remote U.S. (designated states)
Department: Marketing
Reports to: VP, Growth

This position is fully remote and may be performed from one of the following U.S. states: AL, AZ, FL, GA, IN, KS, MA, MI, MS, NC, NV, OR, PA, SC, TN, TX.

At Raintree, we’re not just shaping the future of therapy technology – we’re creating it. This is your chance to be part of something bigger, where your career will have game-changing, career-defining moments that propel you to new heights. We aim to be the best place for the best people, and we’re looking for ambitious, creative thinkers ready to make an impact. Whether you’re advancing AI solutions or enhancing user experiences, your work here will shape the future of therapy technology while advancing your career alongside dedicated professionals who are as committed to your success as you are. At Raintree, your ideas drive real change, your growth is limitless, and the work you do will touch millions of lives. Ready to ignite your career and leave a lasting legacy? Join us and be part of something extraordinary.
 

We’re on the hunt for an exceptional Digital Marketing Manager who’s ready to take our online presence to the next level! If you’re a data-driven marketer with a proven track record in PPC, social media advertising, and email marketing, and you thrive in fast-paced environments—this is the role for you! Your expertise in leveraging HubSpot to build impactful campaigns and generate results will be instrumental in amplifying our brand, driving high-quality leads, and converting them into enthusiastic customers. If you’re looking for an opportunity to make a big impact and take ownership of a dynamic digital strategy, we want to meet you!

Key Responsibilities:

• ABM Technology Stack Management: Manage and optimize ABM tools and platforms, ensuring integration and effective use alongside the broader marketing technology stack.
• ABM Strategy Development: Design and implement an account-based marketing strategy targeting key high-value accounts, working closely with sales and product teams to align on goals and tactics.
• HubSpot CRM Management: Leverage HubSpot for campaign management, lead generation, and marketing automation.
• PPC Advertising: Plan, execute, and optimize paid digital campaigns across platforms such as Google Ads and Bing to increase visibility and conversions.
• Social Media Advertising: Manage and grow Raintree’s presence on platforms like LinkedIn, Facebook, and Instagram through paid social campaigns.
• Email Marketing: Develop and implement email campaigns that engage our audience and nurture leads throughout the sales funnel.
• Driving New Logo Campaigns: Create and execute targeted campaigns designed to attract new customers, building brand awareness and generating high-quality leads.
• Lead Goals & KPIs: Design and implement strategies to achieve lead generation goals, ensuring that all campaigns are aligned with business objectives and key performance indicators (KPIs).
• Analytics and Reporting: Monitor, analyze, and report on campaign performance, providing actionable insights and recommendations for continuous improvement.
• Cross-Functional Collaboration: Work closely with the sales and product teams to align marketing strategies with business objectives.
• Content Strategy: Assist in content creation, including landing pages, blog posts, and other digital assets that support campaign efforts.
• SEO & SEM Knowledge: Apply basic SEO principles to enhance organic search visibility and leverage SEM opportunities to complement paid strategies.

Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 5+ years of experience in digital marketing, with a proven track record in account-based marketing (ABM).
• Proven experience managing campaigns using HubSpot.
• Strong analytical skills and the ability to interpret data to make informed decisions.
• Knowledge of Salesforce and WordPress is a plus.
• Excellent communication, organizational, and project management skills.
• Ability to work independently and as part of a team in a fast-paced environment.

Competencies to Drive Success

• A change agent never satisfied with the status quo, and has an entrepreneurial mindset and can-do spirit.
• Uses their passion for experimentation and innovation to implement new processes and technologies.
• Demonstrated leadership skills with the ability to collaborate effectively across cross-functional teams and influence without authority through proven project management expertise.
• A communication expert, both internally and externally, with a passion to lead with the customer at the forefront of every decision.
• A passion for working in a fast-moving environment and thrives in agile ways of working.