Director, New Digital Experiences

Who We Are

Babylist is the trusted platform for millions of growing families. For over a decade, Babylist has been the technology solution for expecting parents and the community that supports them, expanding from baby registry into a full-service platform that helps parents make decisions with confidence, stay connected, and build happy and healthy families. Every year Babylist helps over 9M people make purchases through its registry, app, ecommerce shop, and comprehensive product guides. The Babylist ecosystem now includes Babylist Health, which provides access to products and services including insurance-covered breast pumps, Expectful, a new voice in health and wellness for pre-pregnancy through postpartum care, and The Push, a branded content studio that works with the biggest companies in the baby space. With over 59M monthly pageviews and 1.2M TikTok followers, Babylist is a generational brand leading the $88 billion baby product industry. To learn about Babylist’s registry options, editorial content, and more, visit www.babylist.com

Our Ways of Working

Our team spans multiple time zones, but real connection drives great work. We embrace remote flexibility, but twice a year, we come together—once as a company, once by department. These offsites aren’t just meetings; they’re key moments to collaborate, build trust, and strengthen the relationships that make us successful. Showing up every day matters.

What the Role Is

We are looking for a business leader to join Babylist as our Director, New Digital Experiences, spearheading the creation of next-generation health courses and digital resources that will shape the future of how parents access essential health information. At Babylist, we’re on a mission support growing families; now, we’re taking it a step further by building a trusted health content experience that empowers them at every stage of the journey. 

In this role, you’ll be the driving force behind turning bold ideas into reality. You’ll take our health content experience from zero to one, building innovative digital products that deliver real value to millions of parents. Working closely with engineering, marketing, and partnerships teams, you’ll craft a product that doesn’t just inform—it resonates, supports, and transforms the parenting experience.

Who You Are

• Proven experience: 8+ years of experience in content strategy or product management, with a track record of building and launching consumer and/or digital products from scratch and achieving product-market fit.
• Entrepreneurial mindset: Comfortable with ambiguity and thrives in a fast-paced, startup-like environment. Capable of balancing big-picture strategy with hands-on execution. Iterates quickly but thoughtfully
• Content strategy knowledge: Strong understanding of content creation, storytelling, and experience crafting content that resonates with audiences.
• Marketing alignment: Knowledge of messaging, positioning and core marketing channels, especially organic, to drive a distribution plan
• Collaboration & communication: Excellent leadership, communication, and collaboration skills. Ability to influence cross-functional teams and work closely with engineering, design, marketing, and leadership.
• Execution-focused: Strong ability to turn vision into action, with a history of delivering high-quality, user-centered products.
• Data-driven: Deep understanding of how to leverage data, analytics, and user insights to make informed product decisions and improve experiences.

Bonus Skills:

• Experience working in health/wellness.
• Familiarity with the parenting or family-focused markets.
• Varied business model experience. Experience working with media revenue, services, and/or subscriptions

How You Will Make An Impact

• Own the product experience: Lead the end-to-end development of Babylist’s health courses, shaping the product direction, user experience, and content strategy.
• Execute on executive vision: Translate high-level strategic goals into actionable plans and bring the health courses to life, ensuring alignment with Babylist’s mission and business objectives.
• Build from scratch: Drive the development of the health courses from zero to one, including scoping and executing user research, defining the product roadmap, identifying features, and building the core infrastructure.
• Iterate for success: Lead iterative cycles of product and content development, ensuring each release incorporates user feedback, market insights, and data-driven improvements.
• Drive product-market fit: Research, test, and refine the health courses to meet the needs of our audience, continuously seeking alignment with market demands and opportunities.
• Leverage Babylist’s brand and audience: Build upon Babylist’s trusted relationship with new parents to expand the health product offering, work with our user research team to listen, our Babylist Health DME (Durable Medical Equipment) team, and our existing content team.
• Innovate: be willing to test and execute new projects like podcast, informational video, interactive elements, and tools
• Cross-functional collaboration: Work closely with engineering, marketing, and content teams to ensure cohesive product development and delivery, balancing technical feasibility with business impact.
• Data and insights-driven: Use data and analytics to inform product decisions, measure success, and optimize the platform's performance.
• Content strategy: Own the content direction for the health content, ensuring that it aligns with the needs of our audience and enhances the product’s value.
• Know good from great: Have a point of view and hold the experience to a high standard of excellent content and offerings
• Entrepreneurial leadership: Operate in a highly ambiguous and scrappy environment, building and scaling the product with limited resources and maximizing opportunities for growth.

Why You Will Love Working At Babylist

• We invest in the infrastructure you’ll need to be supported and successful: tools, opportunities to connect with colleagues, and a stipend to help you set up your office
• We build products that have a positive impact on millions of people’s lives
• We work at a sustainable pace which means work/life balance is a real thing here
• We believe technology and data can solve hard problems 
• We believe in exceptional management 
• We offer competitive pay and meaningful opportunities for career advancement
• We have great benefits like company paid medical, dental, and vision, a generous paid parental leave policy, and 401k with company match
• We care about employee wellbeing with perks for physical, mental and emotional health, parenting, childcare, and financial planning

Babylist takes a market-based approach to pay, and pay may vary depending on your location. Your actual base salary will depend on factors such as your skills, qualifications, experience, and work location.

The estimated pay range for this role is $156,040.00 - $234,060.00

In addition, Babylist offers equity, bonus, and benefits, including company paid health, dental and vision insurance, 401(k) matching, flexible spending account, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies.

SMS CONSENT: As part of our hiring process, Babylist may offer the option to receive text message updates about your application and interview scheduling. You will have the opportunity to opt in or out of SMS communications later in the application process. Choosing not to receive SMS messages will not affect your application status, and communication will continue via email or phone. Message and Data Rates may apply. You can STOP messaging by sending STOP and get more help by sending HELP. To view our Privacy Policy, please visit https://www.babylist.com/privacy.

IMPORTANT NOTICE: Our company takes the security and privacy of job applicants very seriously. We will never ask for payment, bank details, or personal financial information as part of the application process. All of our legitimate job postings can be found on our official career site. Please be cautious of job offers that come from non-company email addresses (@babylist.com), instant messaging platforms or unsolicited calls.