Director, Marketing (SaaS E-Commerce & Pipeline Development)

The Role
We are seeking a visionary Director of Marketing with deep expertise in SaaS, e-commerce, and B2B pipeline development to lead our marketing strategy and execution. This is a pivotal role where you'll drive demand generation, build brand awareness, and contribute to the growth of our business by scaling revenue and building a predictable, high-quality pipeline for our sales team and online sales.
Responsibilities:

1. Develop and Execute Marketing Strategy

• Craft and implement a comprehensive marketing strategy aligned with business goals, focusing on growth, acquisition, and retention.
• Define brand positioning and messaging to resonate with our ideal customers profiles

1. Pipeline Development & Demand Generation

• Drive demand generation campaigns and programs that deliver measurable pipeline growth for the sales team (ideally in a $5-15 million company; not the leader in the space)
• Develop and manage multi-channel marketing campaigns including digital (high emphasis on SEO/SEM), content marketing, events, webinars, more
• Implement and scale account-based marketing (ABM) initiatives targeting key customer segments.
• Develop partner marketing channel globally in conjunction with Channel team.

1. e-Commerce Marketing

• Drive the overall e-commerce marketing strategy to grow online sales 50% YoY
• Lead customer acquisition and retention strategies, including paid media, email, and organic campaigns.
• Partner with brand marketing to align strategies and drive results.

1. Team Leadership

• Build, mentor, and manage a high-performing marketing team, including demand generation, content, and digital marketing.
• Foster a culture of data-driven decision-making and continuous improvement.

1. Performance Metrics & Analytics

• Own marketing KPIs such as website traffic, MQLs, SQLs, pipeline contribution, and CAC.
• Analyze internal and external data to identify trends, measure performance, and optimize strategies
• Leverage analytics to measure campaign performance, optimize budgets, and improve ROI.

1. Collaboration & Partnerships

• Partner closely with the Sales, Product, and Customer Success teams to align marketing strategies with online and direct sales business objectives.
• Collaborate with external agencies, vendors, and partners to amplify marketing initiatives.

1. Go-to-Market Strategy

• Lead the go-to-market strategy for new product launches, ensuring successful positioning and adoption in the market.
• Conduct market research and competitive analysis to identify trends and opportunities in the SaaS and e-commerce space.

Requirements:
To be successful in this role, you should bring:

• The ideal candidate brings a mix of strategy and execution to the table and is obsessed with data
• 10+ years of experience in marketing, with a proven track record of leadership in SaaS, e-commerce, or technology companies.
• Deep expertise in pipeline development and demand generation, including ABM, SEO/SEM, content marketing, and marketing automation tools
• Strong understanding of small business customers and their unique needs in the e-commerce space.
• You are a subject matter expert in paid and organic search marketing (particularly Google AdWords) for online sales.
• Experience with new solutions in an established market (1-2 years in the field)
• Strong plus if you have in-housed an e-commerce marketing function in a company that also drive B2B pipeline generation for Sales on same or similar products
• Exceptional leadership and team management skills, with experience building and scaling marketing teams.
• Demonstrated ability to execute integrated marketing campaigns that drive measurable results.
• Data-driven mindset with a strong focus on analytics, KPIs, and optimization.
• Excellent communication and storytelling skills, with the ability to inspire teams and stakeholders.

Benefits:

• Competitive salary commensurate with experience and qualifications.
• A comprehensive extended benefits package including health, dental and vision for you and your family, with company paid offerings.
• 401K savings program with company match.
• Generous paid time off (PTO) is offered to support the ability to rest and recharge
• A great team environment and resources, supporting you to do the best work of your life and providing unlimited career growth potential.
• Highly autonomous and entrepreneurial environment.
• Annual recurring WFH allowance for you to purchase items you need for your home office.
• Ongoing support for learning development so you can master your craft.
• Work with the hardware you're most comfortable with (Windows or Mac).
• Diverse and inclusive workplace where we all learn from each other.

Company Description
As the industry-leading provider of document software development (SDK) technology powering everything from traditional desktop software to innovative web and mobile applications, at Apryse we are committed to delivering cutting-edge technology solutions that empower our clients to achieve their goals. With a broad international portfolio of combined companies, products, and leading technologies, we are actively changing the way the world works with documents to make work better and life simpler.
Customers like IBM, Autodesk, DocuSign, Boeing, Microsoft (and many more!) come to us to realize their web and mobile strategies for document management, editing, and collaboration as the #1-ranked commercial document SDK of choice for companies worldwide. As a result, you can find our document technology in thousands of solutions, including those of household names, used by millions across virtually every industry. Our XODO app alone has 25M unique installs -- and counting -- and the highest ratings among PDF productivity apps on the largest online app marketplaces.
Ready to join our team?
If you are interested in helping Apryse deliver on its commitments and taking your career to the next level, we invite you to apply online now. Additionally, we view the above section as a guide, not a checklist. We welcome diverse and non-traditional backgrounds and encourage you to apply even if you do not have every requirement listed.
The compensation for this position is commensurate upon experience, with a range between $158,000.00 - $240,000.00 USD in on target earnings.
We are committed to a work environment that is inclusive to all and free of discrimination. It is our policy to be an equal opportunity employer without regard to race, color, religion, sex, age, national origin, disability, sexual orientation, gender identity or expression, genetic predisposition or carrier status, veteran status, citizenship status or any other factors prohibited by law. Apryse will provide reasonable accommodations for qualified individuals.