Lead Consumer Insights Analyst

Lead Consumer Insights Analyst

• At SharkNinja, we’re obsessed with the Consumer- we’re a global product design and technology company that creates 5-star rated lifestyle solutions through innovative products for consumers around the world. Known for our billion-dollar brands, Shark and Ninja, SharkNinja has a proven track record of establishing leadership positions by disrupting numerous household product categories, including Cleaning, Cooking, Food Preparation and Other, which includes Home Environment and Beauty.

  The Lead Consumer Insights Analyst is responsible for ensuring the voice of the consumer is heard in all business decisions. The ideal candidate will bring 5+ years of consumer research experience and a leadership mindset with a passion to make a difference using consumer insights. The ideal candidate will be naturally inquisitive, have strong project management skills, is empathetic and curious, has hands on consumer research experience and demonstrates strong strategic and critical thinking skills. They will work cross-functionally with a wide variety of data sources and stakeholders including R&D, Engineering, Brand, and Product Development.

  Essential Functions:

  • Present insights to SharkNinja executives, including the CEO, CCO, and EVPs, utilizing strong storytelling skills to drive meaningful change to product development and marketing strategy.
  • Identify unmet consumer needs that form the basis for new product/feature offerings. Listen with empathy, observe – seeing the non-obvious, to guide very early product development.
  • Translate feedback, including latent needs and dissatisfaction, into innovation recommendations. 
  • Expertly synthesizes insights to communicate the bigger picture with a focus on strategic influence.
  • Operates autonomously and as a Subject Matter Expert within the consumer insights team.
  • Own the development, management, and execution of research plans and within established budget guidelines.

  
  

  Desired Skills and Experience:

  • Expert in consumer insight methodologies across Qualitative and Quantitative fields, with thought leadership to design new/creative methodologies to advance insights.
  • Confidence presenting insights and actions to executives throughout the organization, including the CEO.
  • Exposure to early-stage product development, taking a broader “consumer & business” stand to define new product directions with multifunctional partners.  
  • Effectively manages shifting priorities and resources; understands that not all paths are defined and leverages his/ her experience to create” and add value.
  • Attention to details and able to grasp the big picture.
  • Adept at presenting complex findings in an easy to understand and actionable way.
  • Leverages strong organizational and analytical skills to synthesize information from various sources focusing on relevancy and impact opportunity.

   

  Qualifications:

  • Minimum of a Bachelor’s degree with a focus on Marketing, Psychology, or applicable quantitative discipline.
  • Expertise in Concept Testing, TURF, Pricing Sensitivity Studies, Packaging Test, Online Shelf Assessments, In-Store Shelf Assessments.
  • 5-10 years of consumer research experience in both qualitative and quantitative research.
  • Exposure to the CPG industry preferred.
  • Required: expert in moderating focus groups and one-on-one interviewing

  
  

  At SharkNinja, our purpose is to positively impact people’s lives every day in every home around the world! We work very hard to provide our consumers with high quality, exciting 5-star products that make life easier. We thrive on passion and innovation, and are looking for great people, with great ideas, who want to build the next big thing and develop while they do. At SharkNinja, Diversity, Equity, and Inclusion is vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL of our associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.