Luxury Brand Marketing Manager, Perigold

Perigold is seeking a Brand Marketing Manager to join the Perigold Marketing team. In this role, you’ll be responsible for ensuring brand integrity and consistency across the entire consumer journey to drive consideration, recall, and awareness. You’ll develop a deep understanding of the Perigold customer (B2C and B2B), the competitive landscape, and the core brand offering to inform creative briefs, marketing plans and drive best-in-class execution. You’ll oversee how the Perigold brand comes to life across key initiatives, including loyalty programs, B2B, and prospecting across the Wayfair family of brands.

This role is based in Boston (4 days in office) and reports to Perigold’s Chief Marketing Officer,  with significant cross-functional exposure across our Marketing, Retail, Content, Creative, and Category Management teams.

What You’ll Do

• Own the brand strategy with the CMO and manage its execution and consistency across customer touch points, inclusive of both B2C and B2B and across the Wayfair Family of Brands
• Develop, test, and measure Perigold’s B2B marketing strategy, in partnership with the B2B CMO and Marketing teams
• Own Perigold’s loyalty strategy, inclusive of launch strategy, execution, and ongoing management and measurement
• Centralize and evangelize consumer insights, including management of annual Brand Health survey through our external insights vendor
• Ensure Brand Communications Calendar reflects a cohesive cross-channel strategy, inclusive of brand and merchandising priorities; work with cross-channel partners to bring to life through GTM process
• Partner with Performance Marketing lead and Integrated Marketing Analyst to concept, execute, and measure integrated Brand Campaigns
• Partner with marketing channels and Creative teams to ensure brand positioning is effectively integrated into all creative assets
• Manages a team of 3 direct reports, including oversight of Promotions & Offers, Supplier Marketing & Advertising, and Curation
• Oversee our Supplier Marketing and Advertising function, ensuring our strategy to market our supplier brands ladders up to overall Brand Strategy and maximizes monetization potential 
• Oversee our Promotions function, including promotional calendar and campaign execution and measurement
• Oversee Curation, ensuring our product curations in marketing and onsite events reflect our SOV priorities and storytelling goals

What You’ll Need

• 5+ years of experience working in brand marketing in a consumer brand, agency, and/or consulting capacity 
• Luxury retail experience highly preferred 
• A deep understanding of and curiosity about consumer behavior
• Demonstrated balance of being highly analytical and originally creative
• Critical thinking including the ability to break down complex ideas and generate insights and solutions or strategically build a story from large data sets
• Excellent interpersonal skills and ability to influence senior-level and cross-functional stakeholders 
• Ability to communicate a high-level brand vision as well as give tactical creative feedback
• Strong verbal and written skills including distilling data into compelling, insight-led presentations
• Superb project management skills including the ability to work on multiple projects at once
• An ownership mindset with the ability to streamline processes and thrive in a highly ambiguous and fast-paced environment with a “get stuff done” attitude
• Collaborative team player who wants to see the whole team succeed and thrive
• Familiarity with the latest market trends and best practices especially as it relates to the target consumer