Manager, Content Marketing and Strategy

Description
Come join a winning team! Here at Imprivata you'll see a dedicated group of professionals who care about improving health care. Our team thrives on collaboration and sharing ideas, whether in a cross-functional meeting or at one of our virtual team-building events.
While we're diverse in our backgrounds and skills, we have much in common. A passion for our mission. A strong sense of integrity. A belief that we're making a positive impact and a commitment to having fun.
We are seeking a Manager, Content Marketing & Strategy to join our team for this Hybrid role out of our Waltham, MA office.
Job Summary
Imprivata is looking for an experienced Manager, Content Marketing and Strategy to oversee all aspects of content creation, distribution, and performance across all content types, channels, and audiences. We are looking for a candidate who understands and has experience in implementing and executing effective content strategies that align to the buyer's journey and optimize modern content formats to convey compelling, interesting narratives to our target audience. The Manager, Content Marketing and Strategy will lead a team of content creators and work in collaboration with the broader marketing team to ensure the most effective use of content to drive brand awareness, lead generation, and brand loyalty across our global customer base.
Duties and Responsibilities

• Manage a team of writers and content creators who are responsible for developing proactive content strategies to support GTM initiatives as well as executing inbound content requests
• Work closely with the Product Marketing Team to develop content strategies closely aligned to product and marketing priorities
• Develop a strong working knowledge of customers, our products, and core messaging to effectively generate compelling and resonant content
• In conjunction with the Creative Team Manager, oversee the content request process to ensure on-time delivery of high-quality, compelling content in all formats (whitepapers, eBooks, videos, digital ads, social media copy, demand generation emails, and more).
• Maintain and regularly audit an inventory of current content, mapped to the buyer journey across target buying personas in our key industry verticals and geographic markets
• In conjunction with our digital marketing, public relations, and product marketing teams, determine which topics/terms our target audience is searching for (including competitive content analysis), and analyze our content needs to support.
• Create and maintain a content calendar to ensure the broad marketing team has visibility into all the content that will be developed and when it will be available
• Maximize the value and reach of our content by turning high-performing assets into a library of derivative pieces for use in multiple channels
• Work closely with the global revenue marketing team to ensure regional content needs are met (espeically as we expand into new markets), including working with local SMEs on localized messaging and owning the localization/translation of content as needed
• Oversee content governance to ensure that each piece of content to be created has a specific purpose in terms of its intended use, including evaluation for SEO purposes (working in collaboration with digital marketing).
• Develop, measure and report on content performance KPIs
• Ensure that owners of our various marketing channels (i.e., social, digital, PR, revenue marketing, customer marketing, etc.) are aware of the various pieces of content available, working with them to leverage the content in their programs
• Be a steward of best practices in messaging, grammar, writing, and style
• Stay on top of content marketing trends and bring new ideas for us to explore and test

Qualifications

• 7+ years of experience in content marketing, writing, or content creation roles, ideally in B2B technology/security software
• 4+ years of experience managing a team of at least 2 individual contributors
• Strong portfolio of published work that demonstrates exceptional writing skills and ability to translate complex topics into simple, digestible content
• A thinker and a doer mindset-excited about driving strategy while simultaneously rolling up your sleeves to write and edit content in a variety of formats
• Ability to multi-task and prioritize projects in a fast-paced environment
• Collaborative team player with great interpersonal skills and the ability to work cross-functionally
• Ability to deliver feedback thoughtfully and receive it gracefully
• Strong project management skills and attention to detail

This position offers a salary range of $147,000.00 - $157,000.00 (inclusive of variable compensation such as bonuses and incentives). In addition, more information about Imprivata's benefit offerings can be found here . This salary range represents the high and low end of Imprivata's salary range for this position. Actual salaries will vary and may be above or below the range based on various factors, such as a candidate's location, skills, experience, and qualifications.
At Imprivata, we have a top-notch work environment, developmental opportunities, a competitive total rewards package, and the desire to have fun. If you have the skills and qualifications as we have described above, we want to hear from you!
Imprivata provides equal employment opportunities, regardless of race, religion, age, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
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