Our purpose is to positively impact people’s lives every day in every home around the world! We work very hard to provide our consumers with high-quality, exciting 5-star products that make life easier. We thrive on passion and innovation and are looking for great people, with great ideas, who want to build the next big thing and develop while they do.
The Manager, Digital Merchandising – MX is responsible for creating and executing a cohesive digital merchandising strategy that delivers a consistent and engaging customer experience across multiple digital channels. The Manager, Digital Merchandising involves optimizing product displays, promotions, and customer interactions across websites, mobile apps, social media, and other digital touchpoints, ensuring that consumer goods are presented in the best possible way to drive sales and enhance the brand’s digital presence. The Manager, Digital Merchandising will collaborate with marketing, sales, IT, and product teams to ensure an integrated, data-driven approach to merchandising that reflects customer preferences and market trends.
Key Responsibilities:
- Multi-Experience Digital Strategy:
- Develop and implement a digital merchandising strategy that provides a seamless and engaging experience across multiple digital channels, including web, mobile apps, and social media platforms.
- Leverage customer data and insights to ensure that product presentations, promotions, and content are tailored to specific channels and audiences, enhancing customer engagement and driving conversions.
- Omnichannel Product Merchandising:
- Curate and manage product assortments and merchandising tactics across different digital channels to ensure consistency in product availability, pricing, and promotion.
- Ensure that each touchpoint (e.g., website, mobile, social media) delivers a unified product message while catering to the unique behaviors and expectations of the audience on that platform.
- Customer Experience Optimization:
- Continuously optimize the digital shopping experience across multiple channels, focusing on personalization, ease of navigation, and reducing friction in the buying process.
- Use data analytics and consumer feedback to drive changes to product listings, search functionality, and product discovery features across all digital touchpoints.
- Cross-Functional Collaboration:
- Work closely with the marketing, IT, and product development teams to ensure that digital merchandising efforts are aligned with broader marketing campaigns, technical capabilities, and product strategies.
- Collaborate with sales and inventory management teams to ensure that product availability and pricing are synchronized across channels, avoiding discrepancies or stockouts.
- Data-Driven Decision-Making:
- Use web analytics, sales data, and customer feedback to analyze the performance of digital merchandising strategies across various platforms and make data-driven decisions for continuous improvement.
- Track key performance indicators (KPIs), such as conversion rates, average order value, and customer engagement across different digital channels, and adjust merchandising tactics accordingly.
- Promotional Strategy and Execution:
- Plan and execute product launches, seasonal promotions, and discounts across multiple digital touchpoints, ensuring consistent messaging and maximizing revenue opportunities.
- Coordinate with digital marketing teams to integrate merchandising efforts into broader digital campaigns, such as email marketing, SEO/SEM, and social media initiatives.
- Technology and Tools Optimization:
- Leverage digital tools and technologies to enhance the customer experience, including personalization engines, content management systems, and product recommendation algorithms.
- Partner with the IT team to implement and optimize tools that support multi-experience digital merchandising, ensuring seamless integration across platforms.
- Team Leadership and Development:
- Lead and develop a team of digital merchandisers, providing strategic direction and mentorship to ensure best-in-class execution across multiple platforms.
- Foster a culture of innovation and experimentation, encouraging the team to explore new approaches to digital merchandising and customer engagement.
Qualifications:
- Bachelor’s degree in Business, Marketing, Digital Commerce, or a related field; an MBA or advanced degree is a plus.
- 5-7+ years of experience in digital merchandising, e-commerce, or omnichannel retail, with a focus on consumer goods.
- Expertise in managing digital merchandising strategies across multiple channels, including web, mobile apps, and social media.
- Experience in consumer goods or fast-moving consumer goods (FMCG) industries, with a solid understanding of consumer behavior, product life cycles, and market trends.
- Strong analytical skills and experience with data-driven decision-making, including proficiency in web analytics tools (Google Analytics, Adobe Analytics, etc.).
- Familiarity with e-commerce platforms, content management systems (CMS), and personalization technologies.
- Excellent project management skills with the ability to manage multiple initiatives across cross-functional teams.
Skills:
- Expertise in multi-channel digital merchandising and e-commerce
- Strong understanding of customer journey mapping and experience optimization
- Proficiency in web analytics and data interpretation
- Knowledge of digital marketing principles (SEO, SEM, social media)
- Experience with content management systems (CMS) and product information management (PIM) tools
- Leadership and team management skills
At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.
YOUR ROLE in leading our SUCCESS DRIVERS & representing our UNIQUE MINDSET
- Lead us to be “RARELY SATISFIED”
- Make things better each day; “PROGRESS OVER PERFECTION”
- Use your knowledge of our consumer, understand that “DETAILS MAKE THE DIFFERENCE”
- Deliver something great; “WINNING IS A TEAM SPORT”
- Be clear and honest, “COMMUNICATING FOR IMPACT”
Explore SharkNinja:
SharkNinja's Candidate Privacy Notice can be found here: https://www.sharkninja.com/candidate-privacy-notice/
We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at [email protected]
SharkNinja Needham, Massachusetts, USA Office
89 A Street, Needham, MA, United States, 02494
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