At Constant Contact, we are seriously awesome people who take ownership and make an impact by operating with the mindset, integrity and courage of a small business owner. There’s something so profoundly rewarding about knowing that your work is empowering people everywhere to pursue their dreams. Here, we all play an integral part in helping business owners, entrepreneurs, non-profits and individuals to succeed by giving them all the help and tools they need to grow online. We’re energized by new challenges and new possibilities-and we’re just getting started!
Constant Contact’s Digital Marketing Analytics team is expanding and looking to drive CTCT’s next phase of growth through data utilization, impactful analysis, and collaboration with our teams throughout the marketing and sales organization. An ideal candidate for the Sr. Analyst, Digital Marketing role must have an analytical and technical mindset and have exceptional teamwork skills, as they will be working closely with our Digital Marketing team on channel and website performance data analysis and collaborative strategy insights. Reporting to the Director, Digital Marketing Analytics, you’ll be immersed in marketing measurement analysis and insights generation.
*This is a flexible, hybrid role, working once or twice a week from our Waltham, MA office.
What you’ll do:
- Analyze data to generate optimization insights for the marketing funnel by tracking lead generation, conversion rates, and campaign ROI to maximize demand generation impact
- Monitor and provide campaign optimization opportunities for paid media performance, including SEM, paid social, and display, ensuring budget efficiency and maximizing ROAS.
- Provide insights into organic search/owned/earned performance trends to enhance demand generation strategy
- Support the measurement of all aspects of digital marketing inclusive of ad platforms, web and landing pages, testing (ad platform and website), CRO, etc.
- Analyze data to generate insights that enable channel strategy leads and site experience managers to respond to platform, market, and product changes to adjust strategy quickly
- Ensure marketing data accuracy through the proper tracking and tagging framework implementations
- Coordinate report builds/updates with our centralized BI team that will allow the Digital Marketing team to rapidly identify trends and improve efficiency
- Extract data from a data warehouse using SQL and partner with our Data and Analytics team on more complex data projects (including MTA, MMM, ELTV, incrementality, etc.)
- Learn and grow your analytics skills as Constant Contact continues to drive the future of marketing platforms for small and medium businesses
Who you are:
- 3+ years of experience in data analysis or a similar role, preferably in the technology, marketing, or SaaS industry
- Prior experience managing digital marketing campaigns/channels with a strong understanding of digital marketing tactics a must
- Agency or in-house marketing analysis experience is required
- A passion for great work with the vision, instincts, and tenacity to make analytics happen
- Analytical and technical mindset with strong organizational, problem-solving, and decision-making skills
- Experience with Google Marketing Platforms (GA4/GA360, CM360, etc). Non-360 experience also acceptable
- Development of tagging/tracking for multi-touch attribution (UTM codes, custom tracking parameters)
- Experience with marketing technology platforms (tag management and CDPs)
- Experience writing SQL to pull data from warehouses (BigQuery, Snowflake, etc.)
- Comfortable working both independently and collaboratively with marketing campaign owners and stakeholders, and website teams
- Bachelor’s degree (preferably in a quantitative field such as business, math, statistics, marketing or computer science)
#LI-HK1 #LI-Hybrid
The specific salary offered to a candidate may be influenced by a variety of factors including the candidate’s experience, their education and work location. In addition, some roles may be eligible for additional on target commission pay or bonus. The compensation package includes health and welfare benefits including paid leave.
Pay Transparency - All Full Time Employees
$80,400—$100,500 USD
Why You’ll Love Us:
- We celebrate one another’s differences. We are proud of our culture of diversity and inclusion, and we're always working hard to strengthen and improve this culture. We have programs in place that bring us together on important issues and provide educational opportunities for all employees.
- Join the experts. If you're passionate about supporting businesses and organizations, you won’t find a better spot to share your talent. We’re dedicated to improving the quality of our product from a customer standpoint and have a true desire to enable the success of businesses, non-profit organizations, and community groups.
- You’ll have opportunities to grow your career. We encourage and support our team members to learn different aspects of the business, take on stretch assignments, seek coaching opportunities and professional development opportunities.
- A generous paid time off policy and a competitive benefits package that supports the health and well-being of you and your family
At Constant Contact, we’re all about work flexibility and are proud to serve our customers as a hybrid workforce. Our hybrid work model combines the convenience of remote work with access to our great office locations to collaborate in-person, participate in live trainings, and socialize with colleagues.
Application Deadline: 30 days. We may fill this job opening prior to the deadline if a candidate is selected by us.
Constant Contact is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, genetic information, veteran status or any other status protected under applicable law. If you require accessibility assistance applying for open positions, please contact [email protected].
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)
Notice to Recruiters and Staffing Agencies:
Constant Contact has an internal talent acquisition department and designated career site for individuals looking to join our team. Constant Contact will not accept unsolicited resumes from any external recruiters, staffing firms, search agencies or any fee-based referrals. Any unsolicited resumes sent to directly to Constant Contact, in any capacity will be considered property of Constant Contact. Constant Contact will not pay a fee for any placement resulting from the receipt of an unsolicited resume.
Top Skills
Constant Contact Waltham, Massachusetts, USA Office
1601 Trapelo Road, Waltham, MA, United States, 02451
Constant Contact Boston, Massachusetts, USA Office
40 Water Street, Boston, MA, United States, 02109
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