Sr GA/GTM Analyst

We believe in the power and joy of learning

At Cengage Group, our employees have a direct impact in helping students around the world discover the power and joy of learning. We are bonded by our shared purpose – driving innovation that helps millions of learners improve their lives and achieve their dreams through education.  

Our culture values diversity, engagement, and discovery

Our business is driven by our strong culture, and we know that creating an inclusive and diverse workplace is absolutely essential to the success of our company and our learners, as well as our individual well-being. We recognize the value of diverse perspectives in everything we do, and strive to ensure employees of all levels and backgrounds feel empowered to voice their ideas and bring their authentic selves to work. We achieve these priorities through inclusive programs, benefits, and initiatives that are integrated into the fabric of how we work every day. To learn more, please see https://www.cengagegroup.com/about/inclusion-and-diversity/.   

Join our team as a GA/GTM Expert and help optimize tracking for seamless data-driven decision-making!   

We are seeking a highly skilled and detail-oriented Google Analytics 4 (GA4) expert with exceptional Google Tag Manager (GTM) skills to join our team. This role will own Google Analytics and GTM set-up for Marketing sites across the enterprise. It involves reviewing and optimizing our existing GTM set-up, fixing tagging issues, and creating custom events for accurate tracking. The ideal candidate will have experience in implementing GTM and expertise in configuring tags, triggers, and variables for platforms such as Facebook Ads, Google Ads, GA4, and other tracking tools.   

Responsibilities:

• Lead Marketing Google Analytics and GTM efforts

• Create, configure, debug, deploy and maintain new and existing GA4 properties

• Regularly audit and troubleshoot GA and GTM setup(s) to identify and resolve any issues with event tracking

• Understand and interpret data from various sources and provide insights and recommendations to the marketing business teams

• Set up and optimize tagging to ensure proper data collection and reporting for Facebook Ads, Google Ads, GA4, and other marketing and analytics tools

• Develop and implement custom events and parameters to meet specific tracking requirements

• Ensure all events are configured accurately for our Marketing websites, including ecommerce-specific tracking

• Ensure standardization of GA4/GTM approach across Marketing websites

• Collaborate with the Marketing Operations, Analytics and Development teams across the enterprise to align tracking set-ups with business objectives

• Maintain detailed documentation of GTM configurations, events, and any changes made, including pixel management

• Test, debug, and validate tag performance to ensure accurate tracking and reporting

• Stay up to date with the latest GTM tracking capabilities, as well as evolving advertising and analytics platform requirements   

Qualifications:

• A bachelor’s degree in marketing, decision sciences, information technology, or related fields.

• 3-5 years of proven experience as a Google Tag Manager expert

• 4-7 years of demonstrated experience managing Google Analytics in a fast-paced environment

• Experience with pixel placement management

• Hands-on experience setting up and managing GTM tags for Facebook Ads, Google Ads, GA4, and other analytics tools

• Demonstrated experience with tag management, triggers, variables, and data layer concepts

• Proficiency and demonstrated experience with HTML and writing advanced JavaScript for creation of custom GTM tags

• 3-5 years of experience working in a digital marketing/advertising environment

• Excellent communication and presentation skills

• Present concepts to a Global Marketing Operations, Digital Marketers and Analytics team members throughout the organization    

Cengage Group does not discriminate based upon race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, marital status, parental status, cultural background, organizational level, work styles, tenure and life experiences, or for any other reason.    

Cengage Group is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at [email protected] or you may call us at +1 (617) 289-7917.   

About Cengage Group

Cengage Group, a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms. We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.

Compensation

At Cengage Group, we take great pride in our commitment to providing a comprehensive and rewarding Total Rewards package designed to support and empower our employees. Click here to learn more about our Total Rewards Philosophy.

The full base pay range has been provided for this position. Individual base pay will vary based on work schedule, qualifications, experience, internal equity, and geographic location.  Sales roles often incorporate a significant incentive compensation program beyond this base pay range.

$88,600.00 - $141,800.00 USD